Displaying client marketing facts loud and proud in your sessions will help your idea-generation by adding quantity and relevance to your idea lists. Having real and accurate facts is like adding rocket fuel to your idea machine.
One best practice is to post the client's essential marketing facts for the specific project you are facilitating which will help both you and your resource group throughout the session. It will help your resource group stay grounded in relevant marketing information and it will give you a wealth of fact-finding detours to choose from.
Here is how it works:
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Post essential marketing facts for the project you're working on.
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Product/Service
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Target Consumer
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Trigger
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Place
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Season
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Competitors
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Valuable Point of Difference
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Communication Tools
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Brand Messaging
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Activation Messaging
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Review the facts with the resource group before you begin your session.
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Check in with the client to be sure the facts are accurate.
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Ask the client to add any facts he feels are relevant to the project you are facilitating.
Creative Resources is standing by to help you learn more about the essential marketing facts so you can add some rocket fuel to your sessions.